The e-commerce piece of the website provides your newspaper with potential revenue opportunities by allowing access to your searchable database, where e-subscription customers and guest visitors to the site can search for, and purchase articles online for $5.00 per transaction, through an automated check-out system.
Revenues generated from the purchase of information found in your scanned pages is forwarded on to you through NPA. As website traffic builds, and your searchable archive database grows, revenue opportunities increase as well.
Your newspaper won’t have any direct involvement in the e-commerce process. All e-commerce transactions will be handled by NPA, working directly with PayPal. PayPal will generate automatic transaction reports of all online purchases and foward these reports, along with revenues, to the NPA office. NPA will then distribute any revenues to your paper quarterly as part of your pool check.
There is no direct e-commerce costs to your paper, however a PayPal transaction fee (30 cents and 2.9% p/transaction) and a NPA administrative fee ($1.00 p/transaction) will be deducted from e-commerce revenues PRIOR TO revenue dispersement to individual newspapers.
Here’s an EXAMPLE of how an e-commerce transaction works:
A person in California wants to search for information on their Nebraska relatives. They type in the family name (in the keyword search field) to search all publications (or select a specific newspaper to search from the drop-down list). From the search results, they select the page with the article they were looking for and click on “BUY” to the left of papers’ name. This puts the page in their “SHOPPING CART.” They can continue “shopping” for more articles about their relatives, or proceed to “CHECK OUT” to purchase their selected page(s). Scanned pages cannot be viewed until their purchase is complete. “CHECK OUT” takes them to the PayPal page, where they complete their purchase using a PayPal account or credit card. The cost is $5.00 per (page) transaction. Once the transaction is complete, the page(s) they purchased are automatically downloaded and sent to their email address, where they can be viewed, printed, or saved to desktop/disc.
(E-subscribers can view their newspapers’ scanned pages and search other participating papers’ database (at no cost), but they cannot view other participating newspapers’ scanned pages until they first purchase the page(s).
FOR HOW-TO STEPS, SEE: “How To Purchase An Article Online.” (Home Page under “Navigation”)