Offer paid online subscriptions to customers, while retaining your current print subscribers. Out-of-state, “snow bird” and college student subscribers can access your newspaper online within a few days of publication, much quicker than waiting for a mailed subscription. (And you save on printing and postage costs). And promote e-subscriptions as an ADD-ON for current print subscribers, to access searchable archived issues of your newspaper.

You have complete control over the e-subscription process for your newspaper. Customers must contact your paper direct to set up an e-subscription. You set your e-subscription rates, set up customer accounts, take e-subscription payments and track customer e-subscription start and end dates.

As you promote e-subcriptions to your customers, NPA will provide behind-the-scene support. We’re here to answer you and your staffs’ questions, show you how to set up customer e-subscription accounts on the “administrative” web page, offer technical (website) help and provide you with house ads to run in your newspaper to promote e-subscriptions.

BEFORE YOU START PROMOTING AND SELLING E-SUBSCRIPTIONS to your customers, ask yourself these questions:

1. What will our newspaper charge for e-subscriptions?
2. Is my staff trained and knowledgeable enough to explain to customers what “Nebraska News Link” is and how to use it?
3. Who at our paper will be responsible for setting up and maintaining our customer e-subscription accounts?

Having a staff that’s familiar with the website will be key to its’ success for your newspaper.

READY TO SET UP STAFF E-SUBSCRIPTIONS? Here’s how:

1. CONACT THE NPA OFFICE for your papers’ LIMITED-ACCESS user name and password (this gives you access to the “ADMINISTRATIVE” area to set up and maintan staff/customer e-subscriptions). We’ll provide you with the necessary HOW-TO DEMONSTRATION for setting an up e-subscription. (Plan on 1/2 hour for the phone demo).
2. DETERMINE WHO YOUR MAIN CONTACT WILL BE , that will be responsible for setting up and maintaining your papers’ e-subscriptions, and also what will be your MAIN EMAIL ADDRESS for any customer e-subscription questions. (Even if you don’t plan on offering paid e-subscriptions to customers yet, we need this information).
   
3. YOUR MAIN CONTACT WILL THEN SET UP STAFF E-SUBSCRIPTIONS (to your paper) to access current and back issues of your digitally scanned pages. WE RECOMMEND that you use the site internally for awhile, so you’re familiar with how to use it, before you start selling e-subscriptions to your customers.