Join us in celebrating NPA’s 150th anniversary!

Friday & Saturday, April 14 & 15, 2023
Cornhusker Marriott Hotel – Lincoln
333 So. 13th St., Lincoln, NE 68508

Book Your Hotel Room Reservation

Reserve your room: https://www.marriott.com/event-reservations/reservation-link.mi?id=1674596413165&key=GRP&app=resvlink

NPA Block Room Rate: $116.00 per night
(1 complimentary parking pass per hotel room for duration of your stay)
Hotel room reservation deadline: MARCH 30

Register for Convention

Register for convention & meals: https://nna.formstack.com/forms/npa2023
Pay online with a credit card OR by check
(select payment option on the registration form)
Convention registration deadline: APRIL 5

CONVENTION SCHEDULE

THURSDAY, APRIL 13

NPA Foundation Fundraiser – Music Bingo

7-9 p.m.

$40 per person

A fun variation on Bingo, using popular hit songs & tv/movie theme songs.
Song titles replace #s on the bingo card. Music & prizes!

FRIDAY, APRIL 14

FRIDAY, 10:00-10:50 a.m. – RYAN DOHRN – SIX WAYS TO SELL WEB AND DIGITAL LIKE A PRO

Ryan Doh, has been selling digital ads and working in local media since 1998. Learn tested & proven ways to sell everything from banner ads to programmatic better, faster & without deep knowledge of digital products. Ryan will share the exact templates he uses when meeting with clients to sell complex digital offerings in simple ways.

A must-attend workshop for those looking to sell more digital ads & grow digital revenue at their newspaper.

 FRIDAY, 10:00-10:50 a.m. – RUSSELL VIERS – BOSS YOUR TYPE AROUND

Stop feeling like a hostage to the behavior of text in InDesign. You have the power to control it, boss it around, and make it work for you so your newspaper is more readable and enjoyable. Weird Hyphenations? You’ve got this. Spell Check Nightmares? You can master that. Bad line breaks? You can fix most of them automatically.

Hours spent manually formatting bolds, all caps, and more? Stop that stuff! This session will focus on the many ways we can change the default settings of inDesign to make type work for US.

 

FRIDAY, 11:15-11:45 a.m. – JOEY & LINDSEY YOUNG – “EARN YOUR PRESS PASS”

The Youngs ow & publish four Kansas community newspapers. Leam about this online training course they created – and it’s available free to PA newspapers – to use for new employee training & as a refresher for current staff.

FRIDAY AFTERNOON – PA & NPAS ANNUAL BUSINESS MEETINGS – TIME TBA

Nebr. Press Assn. Meeting, followed by Nebr. Press Advertising Service Meeting.

FRIDAY, 3:15-4:15 p.m. – RYAN DOHRN – SELLING PAID/SPONSORED CONTENT

Ryan provides a step-by-step guide showing you how to sell & execute the paid content plan. Help your advertisers position themselves as thought leaders through compelling content creation, with detailed advice to make this ad opportunity a must-buy for your advertisers. Learn about the digital side of paid content opportunity, with selling techniques that will excite the prospect, and close the deal! SESSION IS FOR AD SALES, EDITORS & PUBLISHERS.

FRIDAY, 3:15-4:15 p.m. – RUSSELL VIERS – ADJUST PHOTOS LIKE IT’S 2023

You probably have a way of adjusting your photos, and maybe it’s the same way you’ve been doing it for years Well, technology has changed…..A LOT, and the last few upgrades to the Creative Cloud have given us not only new tools, but new workflows & new ways to process our digital photos. In this session, Russell helps you catch up to 2023, & see ways to work faster, & improve image quality, over techniques we’ve used in the past.

We’ll cover new tools in Photoshop, with a focus on desktop software.

FRIDAY, 3:15-4:30 p.m. FLASH SESSIONS

– SUCCESS WITH VIDEOS IN SMALLER MARKETS – Ryan Dettman, Central Cty Repubican-Nonpared

– PRINT/DIGITAL COMBO SELLING – Terrie Baker, Syndicate Publishing, Gothenburg

– BETTER PHOTOGRAPHY TIPS – presenter TBA

5:30-6:30 p.m. – GALA RECEPTION (cash bar)

6:30-9:30 p.m. – GALA BANQUET

Scheduled to attend: Governor, Jim Pillen; Lt. Governor, Joe Kelly; NE Secretary of State, Robert Even; and NE Supreme Court Chief Justice, Mike Heavican

KEYNOTE SPEAKER: KEN PAULSON – “STANDING UP FOR THE 1ST AMENDMENT”

Director, Free Speech Center/Middle Tennessee State University

HOSPITALITY HOUR following Banquet

SATURDAY, APRIL 15

SATURDAY, 8:30-9:30 a.m. – GREAT IDEA EXCHANGE

One of the most popular & beneficial sessions at each year’s convention!

Robert Williams, director of creative resources for NNA, will lead this session. He has many ideas to share but, very importantly, each member is asked to bring a few great ideas & examples to share with other NPA members.

You’ll leave this session with ideas & opportunities to pay for the cost of attending convention many times over.

SATURDAY, 9:45-10:30 a.m. – JULIE BERGMAN – BEST PRACTICES IN TOUGHER TIMES

Improve your newspaper’s operation with these proven steps.

 SATURDAY, 9:45-10:30 a.m. MAX KAUTSCH, PA LEGAL HOTLINE ATTORNEY

The top Legal Hotline questions asked by Nebraska newspapers; public notices, Q&A.

SATURDAY, 9:45-10:45 a.m. – RUSSELL VIERS – THINK INSIDE THE INDESIGN BOX

If you’ve used InDesign for more than 15 minutes you’ve already made boxes… probably lots of them. But there are more to boxes, or frames, than just drawing with the default frame tools. And what about making boxes without making boxes? In this class you’ll see how to really use inDesign to make magic happen in creating ads, pages, covers, and much more. If you use the techniques from this session, you’ll work faster, have more exciting designs, and actually have more fun in front of the computer.

SATURDAY, 10:50-11:50 a.m. – UNL COLLEGE OF JOURNALISM & MASS COMMUNICATION

PANEL DISCUSSION: FUTURE TECHNOLOGY IN JOURNALISM

This panel will discuss emerging trends in media/journalism technology & practice, including trends in artificial intelligence & data science, deep fakes & viral videos, audience engagement & accountability journalism.

Moderator: Shari Veil, CoMC Professor and Dean; Panelists: Chris Graves, Asst. Professor (writing, reporting); Shoun Hill, Asst. Professor of Practice (photography); Jason Stamm, Asst. Professor (sports media, communications); & Matt Waite, Professor of Practice (reporting, data journalism, digital product development).

SATURDAY, 10:50-11:50 a.m. – RYAN DOHRN – FLIPPING OBJECTIONS ON THE SPOT!

Objection handling is a skill that all newspaper salespeople need to master. Ryan Dohm is a 30-year local sales and marketing media veteran, and he will dig deep on the ten most common objections media salespeople face on a daily basis. This workshop is designed to give sales reps at all levels the skills they need to walk into any conversation or answer any email with an advertiser with confidence. ONE OF RYAN’S MOST POPULAR & REQUESTED SESSIONS!

SATURDAY, Noon-1:15 p.m. – AWARDS LUNCHEON

Omaha World-Herald Community Service & Service to Agriculture; Outstanding Young Nebraska Journalist; and PA Foundation 2023 scholarship recipients announced.

SATURDAY, 1:30-2:30 p.m. – COVERING THE COURTS IN NEBRASKA

Nebraska State Bar Association panel conversation. Moderator, Bill Kelly (NE Public Media) & County Court Judge, Todd Hutton (2nd judicial district) covering: the use of cameras/video by print media in the courtroom; review of Court Coverage guidelines & legal language; Q&A. FOR NEW & SEASONED REPORTERS.

SATURDAY, 1:30-2:30 p.m. – ROBERT WILLIAMS – WOW, WHY DIDN’T I THINK OF THAT!

Robert is a longtime community newspaper publisher from Blackshear, Georgia. Robert will share his tips for increasing ad revenue & creating advertising promotions. He served as NNA president in 2013-14, and is now NNA director of creative resources

SATURDAY, 3:00-4:15 p.m. – FLASH SESSIONS:

SUCCESS WITH VIDEOS IN SMALLER MARKETS – Ryan Dettman, Central City Republican-Nonpareil

– PRINT/DIGITAL COMBO SELLING – Terrie Baker, Syndicate Publishing, Gothenburg

– NPA’S KIDSCOOP NEWS PROJECT – Violet Spader, OnePress Sales/Mktg. Mgr.

– BETTER PHOTOGRAPHY TIPS – Presenter TBA

Q&As WITH:

– POSTAL – John Galer, NNA President

– CURRENT NEWSPAPER VALUATIONS – Julie Bergman, community newspaper broker

– “EARN YOUR PRESS PASS” – Joey & Lindsey Young

5:30-6:30 p.m. – RECEPTION (cash bar)

6:30-9:30 p.m. Better Newspaper Contest Awards Banquet

Installation of 2023-24 NPA & NPAS officers; BNC awards video presentation

Hospitality Hour following Banquet

 

Auction Items

There are some great items available to win at the NPA Convention! Whether it’s via live auction, silent auction or raffle, check out some of the items that could go home with you!

Convention Questions? Contact:

Susan Watson, Member Services, nebpress@nebpress.com

Nebraska Press Association/OnePress
845 “S” Street, Lincoln NE 68508-1226
(402) 476-2851  | NE (800) 369-2850 | C: (402) 416-3319